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Agency profit margins: How much can you afford to pay freelancers?

Agency profit margins: How much can you afford to pay freelancers?

by Karl Sakas | May 25, 2015 | Benchmarking & Optimization, Build a Stronger Team, Optimize Your Sales Process

A client in the UK recently asked: “I’ve been experimenting with outsourcing for the past few months and I’ve been unsure what a ‘fair’ profit margin/markup I need to be making. I was wondering if you had any thoughts on this.”...
Incentive Alignment: Fixing the “Agency Problem” at agencies

Incentive Alignment: Fixing the “Agency Problem” at agencies

by Karl Sakas | May 18, 2015 | Benchmarking & Optimization, Personal Growth & Development, Scale Your Agency

Many of your headaches as an agency owner stem from what economists—coincidentally—call the “agency problem.” Investopedia defines this economics term as: “A conflict of interest inherent in any relationship where one party is expected to act in...
16 sales interview questions for your agency

16 sales interview questions for your agency

by Karl Sakas | May 11, 2015 | Attract Great Clients, Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency

I’ve helped several clients hire salespeople for their agencies. Sales recruiting is tough, because salespeople are good at selling themselves—but may not be good at selling your agency’s services. Asking good interview questions—and paying close attention...
Think like a personal trainer: Are you doing your agency’s “secret” job?

Think like a personal trainer: Are you doing your agency’s “secret” job?

by Karl Sakas | May 8, 2015 | Optimize Your Sales Process, Strengthen Client Relationships

Do your clients understand the deliverables you provide… and the results you get them? If not, you might not retain your best clients. Consider what happens when you hire a personal trainer. There’s a public side, and a private (“secret”) side....
Welcome, Agencies Drinking Beer podcast listeners!

Welcome, Agencies Drinking Beer podcast listeners!

by Karl Sakas | May 4, 2015 | Scale Your Agency

Hi there! Did you just hear me on the Agencies Drinking Beer podcast? Thanks for visiting—I’m glad you’re here! I enjoyed speaking with Kyle and Kevin at Proposify—along with drinking a Woodchuck Amber Cider. Get Your Free eBook To get your...
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