by Karl Sakas | Jan 13, 2014 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
This is an excerpt from my eBook on client expectations management: Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable. Want your own free copy? Sign up for the Sakas & Company email newsletter and get a PDF copy, instantly. Maybe...
by Karl Sakas | Jan 6, 2014 | Build a Stronger Team, Personal Growth & Development
Early in my career—after I kept offering suggestions about how my employer could do things better—my boss pulled me aside and said, “Just because you’re helping row the ship doesn’t mean you get to steer.” A blunt comment on his part, but...
by Karl Sakas | Dec 20, 2013 | Build a Stronger Team
This 4-minute parody training video went viral, with over 600,000 views so far. The New York Times mentioned it in its recent article, “For Millennials, a Generational Divide.” True, false, or in between? In my experience, it comes down the individual,...
by Karl Sakas | Dec 6, 2013 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency
Most of my agency-owner clients want to know how to get bigger clients at their digital marketing agency. The particulars of my advice vary for each agency, but at a high level, it’s about a combination of upgrading your processes and succeeding in sales. Trying...
by Karl Sakas | Nov 25, 2013 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships
A friend recently asked for my opinion on a staffing change at his digital marketing agency—they’ll be requiring strategists to do PM and requiring project managers to do client strategy and account management. For most agencies, combining PM and client...
