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How to be a good boss when you hate being a manager: 10 rules for agency owners

How to be a good boss when you hate being a manager: 10 rules for agency owners

by Karl Sakas | Aug 5, 2013 | Build a Stronger Team, Personal Growth & Development

One of my clients said he hates managing people. Another client said being a manager “feels gross”… yet she has several employees reporting to her. If you ever feel like that, too, this advice will make your life easier—whether you have one...
Opinion: What the Publicis Omnicom merger means for your digital marketing agency

Opinion: What the Publicis Omnicom merger means for your digital marketing agency

by Karl Sakas | Jul 28, 2013 | Attract Great Clients, Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency

As the owner of a digital marketing agency, you’re probably wondering what the enormous Omnicom/Publicis merger means for you. The two companies announced today that they will merge to create a company worth $35 billion. If approved, this will put Publicis...
Secrets from the publisher and editor-in-chief: How to win regional business awards for your digital marketing agency

Secrets from the publisher and editor-in-chief: How to win regional business awards for your digital marketing agency

by Karl Sakas | Jul 23, 2013 | Attract Great Clients

Tired of seeing a competitor win yet another business award from your local business newspaper? Wish you knew the secrets to getting business awards for your digital marketing agency, to help you get the attention of prospective clients? Here’s how to do it at...
Answering your marketing agency questions: Is it time to fire a client?

Answering your marketing agency questions: Is it time to fire a client?

by Karl Sakas | Jul 9, 2013 | Benchmarking & Optimization, Strengthen Client Relationships

Should you fire one of your marketing agency’s clients? That’s the question I’ll be answering today. I’m Karl Sakas, creative agency business consultant at AgencyFirebox.com. Is the client annoying, unprofitable, or just a bad fit? So the...
How to say “no” to a client without burning bridges (aka, saying “yes” on your own terms)

How to say “no” to a client without burning bridges (aka, saying “yes” on your own terms)

by Karl Sakas | Jul 3, 2013 | Strengthen Client Relationships, Work Less Earn More

What’s your #1 job as the owner of a marketing, web, or creative agency? Don’t go out of business. Your job as president, CEO, or partner isn’t about keeping clients happy—agency client service is about keeping clients profitable (happy, if...
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