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Your agency vs. your marriage: Can both survive when you’re married to your business partner?

Your agency vs. your marriage: Can both survive when you’re married to your business partner?

by Karl Sakas | Nov 18, 2013 | Personal Growth & Development, Benchmarking & Optimization

Should your life partner be your business partner in running your digital marketing agency? Maybe, but you’d better be good at dividing who’s in charge of what. It’s easy to become married business partners… it’s harder to stay married....
Big dreams, small budgets: What to say when a sales prospect can’t afford your agency’s help

Big dreams, small budgets: What to say when a sales prospect can’t afford your agency’s help

by Karl Sakas | Nov 7, 2013 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

When you’re running an agency, you know you’ll hear from prospective clients with what I call “big dreams and small budgets.” As an agency project manager, Director of Client Services, and head of operations, I heard from those people all the...
Do you know what your team is saying about you behind your back?

Do you know what your team is saying about you behind your back?

by Karl Sakas | Oct 28, 2013 | Build a Stronger Team, Personal Growth & Development

Digital marketing agency CEO Greg Hoy of Happy Cog recently wrote on Medium about the results of soliciting employee feedback during his first 360 degree evaluation. The feedback from his employees wasn’t always pretty—his team said he was doing a lot...
How many marketing agency owners does it take to change a light bulb?

How many marketing agency owners does it take to change a light bulb?

by Karl Sakas | Oct 15, 2013 | Build a Stronger Team, Personal Growth & Development, Scale Your Agency, Work Less Earn More

Question: How many digital marketing agency owners does it take to change a light bulb? Answer: ZERO, because they delegated lightbulb-changing to their team. Delegation makes your job easier All jokes aside, you’ll be happier, have more free time, and be less...
Technician, Manager, or Entrepreneur: What’s your agency owner personality type?

Technician, Manager, or Entrepreneur: What’s your agency owner personality type?

by Karl Sakas | Oct 7, 2013 | Build a Stronger Team, Personal Growth & Development, Scale Your Agency

Personality types are helpful in understanding how different people react differently in similar situations. I often speak with clients about the DISC behavioral assessment, since it can help them understand their strengths and weaknesses—and how to make better hires...
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